21st Century Meeting and Event Technologies

Name: 21st Century Meeting and Event Technologies
Brand: Apple Academic Press > CRC Press

Apple Academic Press > CRC Press

The 21st Century Meeting and Event TechnologiesPowerful Tools for Better Planning, Marketing, and Evaluation\nAuthor(s): Seungwon \""Shawn\"" Lee, Dessislava Boshnakova, Joe Goldblatt\nFormat: Paperback\nPublisher: Apple Academic Press Inc., Canada\nImprint: Apple Academic Press Inc.\nISBN-13: 9781774633427, 978-1774633427\nSynopsis\nHere is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon \""Shawn\"" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for todays meetings and events, such as\n\nHow to harness the power of social media\n\nHow to use crowdsourcing effectively\n\nHow to choose appropriate room layout design software\n\nHow to manage and use guest-generated content\n\nHow to measure and evaluate your success\n\nHow to cho.