Sustainable Tourism Development

Apple Academic Press > CRC Press

Sustainable Tourism DevelopmentFuturistic Approaches\nAuthor(s): Anukrati Sharma\nFormat: Paperback\nPublisher: Apple Academic Press Inc., Canada\nImprint: Apple Academic Press Inc.\nISBN-13: 9781774634523, 978-1774634523\nSynopsis\nExploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists interest.\n\nEmphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, communit.