Statistics with R for Marketing: Volume 1 – Describing Data and Statistical Tes…

Statistics with R for Marketing: Volume 1Describing Data and Statistical Tests\nAuthor(s): Mohsen Nady\nFormat: Hardback\nPublisher: Arcler Press, Canada\nImprint: Delve Publishing\nISBN-13: 9781779564627, 978-1779564627\nSynopsis\nUnderstanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, with a focus on practical applications in marketing. Topics include data visualization, summary statistics, and common statistical tests. Guide readers in applying statistical tools to marketing problems. It is a must-read for marketing professionals and students beginning their journey in data-driven decision-making.