Imagineering: Innovation in the Experience Economy - 9781780644653

Imagineering: Innovation in the Experience Economy\nby Gabrielle Kuiper\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Gabrielle Kuiper\nTitle: Imagineering: Innovation in the Experience Economy\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: CABI Publishing\nPublication year: 2014\nISBN-13: 9781780644653\nISBN-10: 1780644655\n\n------------------------------\nDescription\n------------------------------\nTo survive in today\u2019s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of t.