Innovation and Creativity – Pillars of the Future Global Economy De Beule

Innovation and CreativityPillars of the Future Global Economy\nAuthor(s): Filip De Beule, Ysabel Nauwelaerts\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781781004326, 978-1781004326\nSynopsis\nThis book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different [url] authors first look at how European countries and their policies have fared on innovation and creativity measures. They go on to examine multinational companies in particular, analyzing research and innovation at the headquarters and subsidiary level and the linkages between them. Looking at the management of innovation in firms and subsidiaries, they gain insights into how firms can innovate more effectively and efficiently. The study examines the role of management control and culture in stimulating creativity as well as an important driver on