Sports Marketing - 9781782548195

Sports MarketingCreating Long Term Value\nAuthor(s): John A. Davis, Jessica Zutz Hilbert\nFormat: Paperback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781782548195, 978-1782548195\nSynopsis\nWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:\nDefine key sports marketing ingredients Provide mini-case examples of various sports around the world Offer end-of-chapter quesx