Marketing for Entrepreneurs and SMEs – A Global Perspective Konecnik Ruzzie
Marketing for Entrepreneurs and SMEs: A Global Perspective\nby Maja Kone\u010Dnik Ruzzier\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Maja Kone\u010Dnik Ruzzier\nTitle: Marketing for Entrepreneurs and SMEs: A Global Perspective\nFormat: Paperback\nLanguage: English\nTopic: Entrepreneurship / Start-ups\nPublisher: Edward Elgar Publishing Ltd\nPublication year: 2015\nISBN-13: 9781783471751\nISBN-10: 1783471751\n\n------------------------------\nDescription\n------------------------------\nIn recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches .
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