Sustainable Luxury and Social Entrepreneurship Volume II

Taylor & Francis

This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions. > Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success \u2013 and the way it is perceived by others \u2013 is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury \u2013 a considered purchase of a beautifully crafted object with built-ina