Communication for Development : A Practical Handbook

Bloomsbury Publishing PLC

Communication for DevelopmentA Practical Handbook\nAuthor(s): John Tuckey\nFormat: Paperback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Bloomsbury Academic\nISBN-13: 9781784538200, 978-1784538200\nSynopsis\nBroadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communitie.