Social Marketing and Behaviour Change - 9781784711528

Social Marketing and Behaviour ChangeModels, Theory and Applications\nAuthor(s): Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen\nFormat: Paperback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781784711528, 978-1784711528\nSynopsis\nWith a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in [url] into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.\n\nThis visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing willr