Immersive Technologies to Accelerate Innovation - 9781786307705

Immersive Technologies to Accelerate InnovationHow Virtual and Augmented Reality Enables the Co-Creation of Concepts\nAuthor(s): Sylvain Fleury, Simon Richir\nFormat: Hardback\nPublisher: ISTE Ltd and John Wiley & Sons Inc, United Kingdom\nImprint: ISTE Ltd and John Wiley & Sons Inc\nISBN-13: 9781786307705, 978-1786307705\nSynopsis\nThe digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data. The challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process. The.