Wine Management and Marketing Volume 2 – Responses of the Industry to Crises a…

Wine Management and Marketing, Volume 2Responses of the Industry to Crises and New Expectations\nAuthor(s): Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin\nFormat: Hardback\nPublisher: ISTE Ltd and John Wiley & Sons Inc, United Kingdom\nImprint: ISTE Ltd and John Wiley & Sons Inc\nISBN-13: 9781786308740, 978-1786308740\nSynopsis\nWith increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a gre.