Bad to Good - 9781786353344

Bad to GoodAchieving High Quality and Impact in Your Research\nAuthor(s): Arch G. Woodside\nFormat: Paperback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Group Publishing Limited\nISBN-13: 9781786353344, 978-1786353344\nSynopsis\nFor decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, Bad to Good posits that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals in the sub-disciplines of business.\nWith the objective of reducing the high volume of bad practices in research in finance, management and marketing, the book offers tools for improving theory construction and empirical testing of theory especially by early-to-mid scholars. Bad to Goo.