Strategic Management in Tourism by Luiz Moutinho PAPERBACK 9781786390240

Strategic Management in Tourism\nby Luiz Moutinho\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Luiz Moutinho\nTitle: Strategic Management in Tourism\nFormat: Paperback\nLanguage: English\nTopic: Hospitality and service industries\nPublisher: CABI Publishing\nPublication year: 2018\nEdition: 3rd edition\nISBN-13: 9781786390240\nISBN-10: 1786390248\n\n------------------------------\nDescription\n------------------------------\nThis comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra c.