Tourism Planning and Destination Marketing by Mark Anthony Camilleri (2018, ...

Tourism Planning and Destination MarketingAuthor(s): Mark Anthony Camilleri\nFormat: Hardback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Publishing Limited\nISBN-13: 9781787562929, 978-1787562929\nSynopsis\nDestination marketing relies on planning, organisation, and successful strategies and [url] Planning and Destination Marketingprovides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide arr.