Beautiful PR: Finding your brands heartbeat fo, Attwood Hardcover+-

Beautiful PRFinding your brands heartbeat for authenticity in communication\nAuthor(s): Sophie Attwood\nFormat: Hardback\nPublisher: Practical Inspiration Publishing, United Kingdom\nImprint: Practical Inspiration Publishing\nISBN-13: 9781788605687, 978-1788605687\nSynopsis\n**Business Book Awards 2024 Finalist**\n\n'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler\n\nA more beautiful way to connect with customers\n\nPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.\n\nIn a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation.