Leading the Customer Experience – How to Chart a Course and Deliver Outstanding…
Leading the Customer ExperienceHow to Chart a Course and Deliver Outstanding Results\nAuthor(s): Brad Cleveland, Scott McKain\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781789666892, 978-1789666892\nSynopsis\nDISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR\n\nMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.\nThe mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the.
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