New Methods of Market Research and Analysis by G. Scott Erickson PAPERBACK

New Methods of Market Research and Analysis\nby G. Scott Erickson\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: G. Scott Erickson\nTitle: New Methods of Market Research and Analysis\nFormat: Paperback\nLanguage: English\nTopic: Market research\nPublisher: Edward Elgar Publishing Ltd\nPublication year: 2019\nISBN-13: 9781789901054\nISBN-10: 1789901057\n\n------------------------------\nDescription\n------------------------------\nNew Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring k.