Handbook of Sustainability-Driven Business Strategies in Prac... - 9781789908343
Handbook of Sustainability-Driven Business Strategies in PracticeAuthor(s): Stefan Markovic, Cristina Sancha, Adam Lindgreen\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781789908343, 978-1789908343\nSynopsis\nSustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.\nSplit into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case stud.
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