Alternative Marketing Approaches for Entrepreneurs by Björn Bjerke PAPERBACK

Alternative Marketing Approaches for Entrepreneurs\nby Bj\u00F6rn Bjerke\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Bj\u00F6rn Bjerke\nTitle: Alternative Marketing Approaches for Entrepreneurs\nFormat: Paperback\nLanguage: English\nTopic: Entrepreneurship / Start-ups\nPublisher: Edward Elgar Publishing Ltd\nPublication year: 2019\nISBN-13: 9781789909296\nISBN-10: 1789909295\n\n------------------------------\nDescription\n------------------------------\nConsumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. \n\nThis book first presents the dominant approa.