Communication as Social Theory by Jon-Arild Johannessen - 9781800439856

Communication as Social TheoryThe Social Side of Knowledge Management\nAuthor(s): Jon-Arild Johannessen\nFormat: Hardback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Publishing Limited\nISBN-13: 9781800439856, 978-1800439856\nSynopsis\nCommunication as Social Theory: The Social Side of Knowledge Management develops a social theory at micro level, with communication as the essential social mechanism within the theory. Leadership expert Johannessen examines how we can advance communication as social theory.\n\nThe communicative process has been framed as a sequence: select-create-detect. The 'select' element occurs when a positive choice to communicate something is made, thereby deselecting something else. In this book 44 case letters have been developed. These case letters are designed to deepen, underline and augment the 44 conceptual and empirical propositions that have been established. The core message is to promote change in social systems by focusin.