Customer Experience Management in the Caribbean : Concepts, Case Studies and Challenges

Name: Customer Experience Management in the Caribbean : Concepts, Case Studies and Challenges
Brand: CABI Publishing

CABI Publishing

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies; - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean; - References of best practices to address critical issues affecting the delivery of a quality customer experience. Scholars and practitioners within customer service, services marketing,\n\nCustomer Experience Management in the Caribbean\nConcepts, Case Studies and Challenges\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracke;