Basketball 2.0 by Tristan Lavalette - 9781801501262

Pitch Publishing Ltd

Basketball 2.03x3's Rise from the Streets to the Olympics\nAuthor(s): Tristan Lavalette\nFormat: Hardback\nPublisher: Pitch Publishing Ltd, United Kingdom\nImprint: Pitch Publishing Ltd\nISBN-13: 9781801501262, 978-1801501262\nSynopsis\nBasketball [url] takes a riveting and inspirational look inside the rise of 3x3 basketball, which made its Olympic debut at Tokyo 2020, just a decade after launching as the official truncated version of arguably the world's second most popular sport. For generations, three-on-three was a popular form of pickup basketball but seen as a novelty until the governing body, FIBA, hatched an ambitious plan to broaden the sport's worldwide footprint and extend its fan base through a distinctive brand. But to achieve legitimacy, 3x3 needed to accomplish the improbable and go from the streets to the Olympics. Despite scepticism, FIBA created a professional tour and international competitions before its dream was realised when 3x3 became an Olympic sport for the.