Concise Introduction to Sports Marketing Cornwell Jahn Paperback Edward Elgar

Concise Introduction to Sport MarketingAuthor(s): T. B. Cornwell, Steffen Jahn\nFormat: Paperback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781802208429, 978-1802208429\nSynopsis\nOur Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the worlds leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking. This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.\nKey Features:\nUtilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marke.