Mindful Marketing and Strategic Management : Paving a Sustainable Society Through Past, Present, and Future Perspectives

Name: Mindful Marketing and Strategic Management : Paving a Sustainable Society Through Past, Present, and Future Perspectives
Brand: Emerald Publishing Limited

Emerald Publishing Limited

Explore the critical intersection of marketing and strategic management with "Mindful Marketing and Strategic Management: Paving a Sustainable Society Through Past, Present, and Future Perspectives." This insightful hardback delves into how mindful approaches can foster a sustainable society, examining historical foundations, current practices, and future trajectories. Authored by Teck Weng from Swinburne University of Technology, Sarawak Campus, this book offers a comprehensive overview for academics, students, and professionals seeking to integrate sustainability into their business strategies. Key topics include: * The evolution of mindful marketing principles. * Integrating sustainability into strategic management frameworks. * Case studies demonstrating successful sustainable business practices. * Future outlooks for responsible business and societal impact. This book provides a valuable resource for understanding and implementing mindful marketing and strategic management for a sustainable future.