Tourism Innovation in the Digital Era by Marco Valeri - 9781837971671

Tourism Innovation in the Digital EraBig Data, AI and Technological Transformation\nAuthor(s): Marco Valeri\nFormat: Hardback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Publishing Limited\nISBN-13: 9781837971671, 978-1837971671\nSynopsis\nDigitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.\n\nTo explore how and why, ten chapters are presented here in Tourism.