Business Acumen for Strategic Communicators by Matthew W. Rag... - 9781838676629

Emerald Publishing Limited

Business Acumen for Strategic CommunicatorsA Primer\nAuthor(s): Matthew W. Ragas, Ron Culp\nFormat: Paperback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Publishing Limited\nISBN-13: 9781838676629, 978-1838676629\nSynopsis\nBusiness acumen has emerged as a critical competency for communicators. But if youre a public relations, advertising or communication professional that didnt go to business school, how can you make sure you have the abilities and skills to evolve along with your role? \n\nBusiness Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.\n\nWritten for communicators by communicators, the .