Knowledge Management for Sales and Marketing - 9781843346043

Knowledge Management for Sales and MarketingA Practitioners Guide\nAuthor(s): Tom Young, Nick Milton\nFormat: Paperback\nPublisher: Woodhead Publishing Ltd, United Kingdom\nImprint: Chandos Publishing (Oxford) Ltd\nISBN-13: 9781843346043, 978-1843346043\nSynopsis\nWhile this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win [url] covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained whic.