Strategic Affiliate Marketing by Simon Goldschmidt PAPERBACK 9781845420215

Strategic Affiliate Marketing\nby Simon Goldschmidt\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Simon Goldschmidt\nTitle: Strategic Affiliate Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Edward Elgar Publishing Ltd\nPublication year: 2004\nISBN-13: 9781845420215\nISBN-10: 1845420217\n\n------------------------------\nDescription\n------------------------------\nEven though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations.\nStrategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors e.