Entrepreneurial Strategic Decision–Making – A Cognitive Perspective Vermeulen

Entrepreneurial Strategic Decision-MakingA Cognitive Perspective\nAuthor(s): Patrick A.M. Vermeulen, Petru L. Curseu\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781847209030, 978-1847209030\nSynopsis\nStrategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical [url] proposed model, based on a dual processing approach, integrates motivation, emotions and information processing modes and is tested in several empirical studies. The results show the model's potential for furthering interesting research agendas in entrepreneurial cognition research. The authors also reveal that entrepreneurial cognitions can be elicited and represented in the form of cognitive maps. The structural complexity of the cognitive maps (cognitive complexity) is an important prerequisite of effective.