Recommender Systems Kembellec Hardback ISTE Ltd. 9781848217683

Recommender SystemsAuthor(s): Grald Kembellec, Ghislaine Chartron, Imad Saleh\nFormat: Hardback\nPublisher: ISTE Ltd and John Wiley & Sons Inc, United Kingdom\nImprint: ISTE Ltd and John Wiley & Sons Inc\nISBN-13: 9781848217683, 978-1848217683\nSynopsis\nAcclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales.\n\n On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development i.