Conceptual Metaphor in Social Psychology

Taylor & Francis

Conceptual Metaphor in Social PsychologyThe Poetics of Everyday Life\nAuthor(s): Mark J. Landau\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781848724709, 978-1848724709\nSynopsis\nWe learn in grade school that metaphor is an ornamental figure of speech reserved for poets. But we now know that it is also a key strategy people use to make sense of the world, from basic concepts like time and causation to the major social issues facing society. In this book, Mark Landau clarifies with wide-ranging evidence the many ways conceptual metaphor guides our thoughts and actions, shining a light on the cognitive underpinnings of social life. \n\nConceptual Metaphor in Social Psychology synthesizes over twenty-five years of in-depth research. Drawing from innovative experiments conducted around the globe, Landau shows conclusively that individuals and groups use metaphoroften unconsciouslyto grasp abstractions, make judgments and decision.