Health Service Public Relations

CRC Press

The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence > The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television. > 1. Public relations-for planned communication 2. Communicating with the 'big three* audience groups 3. Patients and the media 4. Codes of practice 5. Writing to be read 6. Products, events and programmes 7. Choosing the specialists 8. Research and evaluation >r