The Organization of International Business - 9781858982304

The Organization of International Business - 9781858982304

The Organization of International BusinessStudies in the Economics of Trust: Volume Two\nAuthor(s): Mark Casson\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781858982304, 978-1858982304\nSynopsis\nTrust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a difficult one to define, and Mark Casson has been at the forefront of recent research in this [url] Casson pioneered the use of transaction cost theory to explain the boundaries of the multinational firm. In The Organization of International Business, he extends the internalization theory of the firm to encompass, on the one hand, inter-firm networking and, on the other, the internal organization and managerial structure of the firm. The key innovation is the distinction between information cost - the cost of gathering information on the assumption that it is true - and transaction cost - the cost of ensuring that.

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