Consumption and Market Society in Israel, Carmeli, Applbaum 9781859736845 New..

Taylor & Francis

Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. > Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Most Israelis crave parity with Western lifestyles - private automobiles, mobile phones, spacious housing fashionably furnished, accessibility to shopping malls and leisure travel abroad. Alongside these new aspirations, internationally branded commodities and franchises such as McDonald's, Office Depot, Benetton, IKEA and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a primary vehicle for persuasion, competition and cultural expression. This book is the first to explore fully the significance of these transformations. The authors show how different g.