Customer Capitalism by Sandra Vandermerwe PAPERBACK 9781861563071

Customer Capitalism\nby Sandra Vandermerwe\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Sandra Vandermerwe\nTitle: Customer Capitalism\nFormat: Paperback\nLanguage: English\nTopic: Business strategy\nPublisher: John Wiley & Sons Inc\nPublication year: 2001\nISBN-13: 9781861563071\nISBN-10: 1861563078\nRRP: \u00A327.99\n\n------------------------------\nDescription\n------------------------------\nBlending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.\n\n------------------------------\nWhy buy from BookCurl?\n------------------------------\n\u2022 99.9% positive eBay feedback\n\u2022 All items brand n.