New Business for Old Europe

Name: New Business for Old Europe
Brand: Taylor & Francis

Taylor & Francis

Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies. > Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies. > Foreword Bas de Leeuw, UNEP DTIE, France Part I: Product-services: The context1. Introduction Arnold Tukker, TNO, The Netherlands Part II: Fundamentals concerning competitiveness and sustainability2. Product-services: A specific value proposition Arnold Tukker and Christiaan van den Berg, TNO, Ts