Strategies of Competition in the Bank Card by Jarunee Wonglimpiyarat PAPERBACK

Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment\nby Jarunee Wonglimpiyarat\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Jarunee Wonglimpiyarat\nTitle: Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment\nFormat: Paperback\nLanguage: English\nTopic: Banking\nPublisher: Liverpool University Press\nPublication year: 2005\nISBN-13: 9781903900550\nISBN-10: 1903900557\n\n------------------------------\nDescription\n------------------------------\nThis is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnai.