Burroughs Wellcome and Company British Pharmaceutical Industry, 1880-1940 Book
Over the last half century, the pharmaceutical industry has been one of the great success stories of British industry, achieving world leadership through innovation and exports. Yet, when the partnership of two young American pharmacists, Silas Burroughs and Henry Wellcome, was established in London in 1880, the British industry had been lagging well behind its German and American competitors. In the early years, the company traded in imported products, including the highly profitable Kepler malt extract, and compressed medicines marketed under the 'Tabloid' trademark. Rarely in modern British history has a medium-sized company exercised such a dominant influence on an individual industry as did Burroughs Wellcome & Co. Within thirty years it became the largest manufacturer of pharmaceuticals in Britain, and the most significant company in this sector before the Second World War. Part of its commercial success was based upon its deployment of innovative marketing methods, especia.
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