Marketing in Food, Hospitality,Tourism and Events by R., Tressider New+-

Marketing in Food, Hospitality, Tourism and EventsA Critical Approach\nAuthor(s): Richard Tresidder, Craig Hirst\nFormat: Paperback\nPublisher: Goodfellow Publishers Limited, United Kingdom\nImprint: Goodfellow Publishers Limited\nISBN-13: 9781906884222, 978-1906884222\nSynopsis\nMarketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.\nTargeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of m.