Monkees, Head, and the 60s by Peter Mills, Bill Drummond - 9781908279972

Outline Press Ltd

Monkees, Head, and the 60sAuthor(s): Peter Mills, Bill Drummond\nFormat: Paperback\nPublisher: Outline Press Ltd, United Kingdom\nImprint: Jawbone\nISBN-13: 9781908279972, 978-1908279972\nSynopsis\nHow has a group conceived as a short-lived commodity outlived many more 'real' bands by nearly fifty years? Why are The Monkees still important, and what does this tell us about their music, their TV show, and our understanding of popular culture today? Despite being built in Hollywood, and not necessarily to last, that is precisely what their music, TV, and cinematic output has done. They in many ways unique-as the first 'made for TV' band, their success introduced methods of marketing pop that have since become standard industry practice; their 'big screen' use of film and images in live performance is likewise now a firmly established principle of concert staging; and in the way they changed the rules of the game, taking control over their own affairs at the height of the success, risk.