Music, Markets and Consumption, O'Reilly, LA*sen, Kubacki 9781908999528 New+-

Music, Markets and ConsumptionAuthor(s): Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki\nFormat: Paperback\nPublisher: Goodfellow Publishers Limited, United Kingdom\nImprint: Goodfellow Publishers Limited\nISBN-13: 9781908999528, 978-1908999528\nSynopsis\nThis is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.\n\nThere are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:\n\n * The increasing engagement with marketing and consumer stud.