How Gamification Can Help Your Business Engage in Sustainability

Name: How Gamification Can Help Your Business Engage in Sustainability
Brand: Taylor & Francis

Taylor & Francis

How Gamification Can Help Your Business Engage in Sustainability investigates the current thinking and practice around gamification, drawing together the emerging facts and best practice to help businesses decide whether the theories of gamification can be fruitfully applied in engaging customers, staff and other stakeholders in sustainability. > \nVirtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new \""business tech trend to watch\"", and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, \""eco-gamification\"" is showing early promise in sustainable transport, employee engagement, energy and recycling, and it.