Reimagining and Reshaping Events: Theoretical and by Jeffrey Wrathall HARDBACK

Name: Reimagining and Reshaping Events: Theoretical and by Jeffrey Wrathall HARDBACK
Brand: Goodfellow Publishers Limited

Goodfellow Publishers Limited

Discover the latest theoretical and practical perspectives on the evolving events industry. This comprehensive book offers timely insights into event experience and design, crucial for navigating the post-Covid era. Even complex topics like budgeting are presented engagingly, equipping students and professionals alike for success. Explore international case studies, practical approaches, and cutting-edge strategies for adapting to a changing landscape, including technological integration, sustainability, and hybrid event models. Key features include: * Theoretical concepts and practical approaches to event delivery * Adapting to a changing events landscape utilising technology * The design of meaningful experiences considering the environment and sustainability * Case study examples focusing on applied contexts * Event practitioner profiles leading the way in the future of events * Stakeholder engagement and the maintenance of practitioner well-being * Ethical catering choices, environmental and social responsibility * Key sustainability concepts, evaluation methods and industry trends This book is an essential tool for students, researchers, and practitioners in event management, providing a blend of theory and practice from a practitioner's perspective.