An Analysis of Theodore Levitt's Marketing Myopia by Monique Diderich

Name: An Analysis of Theodore Levitt's Marketing Myopia by Monique Diderich
Brand: Macat International Limited

Macat International Limited

An Analysis of Theodore Levitt's Marketing Myopia\nby Monique Diderich\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Monique Diderich\nTitle: An Analysis of Theodore Levitt's Marketing Myopia\nFormat: Paperback\nLanguage: English\nTopic: Business strategy\nPublisher: Macat International Limited\nPublication year: 2017\nEdition: 1\nISBN-13: 9781912127337\nISBN-10: 1912127334\n\n------------------------------\nDescription\n------------------------------\n\nTheodore Levitt\u2019s 1960 article \u201CMarketing Myopia\u201D is a business classic that earned its author the nickname \u201Cthe father of modern marketing\u201D. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life \u2013 in business and be.