An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge : Improving Decisions About Health, Wealth and Happiness

Name: An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge : Improving Decisions About Health, Wealth and Happiness
Brand: Macat International Limited

Macat International Limited

An Analysis of Richard H. Thaler and Cass R. Sunstein's NudgeImproving Decisions About Health, Wealth and Happiness\nAuthor(s): Mark Egan\nFormat: Paperback\nPublisher: Macat International Limited, United Kingdom\nImprint: Macat International Limited\nISBN-13: 9781912128037, 978-1912128037\nSynopsis\nWhen it was published in 2008, Richard Thaler and Cass Sunsteins Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudges success is Thaler and Sunsteins ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic .