Service Management Principles For Hospit

Goodfellow Publishers Limited

Master the core principles of service management for the hospitality and tourism industries in the digital age. This 4th edition by Jay Kandampully provides an updated perspective, incorporating the impact of sharing economies, social media, mobile technologies, and more. Designed for students and professionals, it covers operations, marketing, and human resources with numerous examples, case studies, review questions, and diagrams. Essential reading for a holistic, cross-functional approach to meeting customer needs and ensuring success in service enterprises. Key Features: - Focuses on the impact of digital technology on service management. - Covers essential topics in operations, marketing, and human resources. - Includes pedagogical features like examples, review questions, and case studies. - Offers a holistic, cross-functional perspective for service businesses. This book provides a sound set of principles of service management, introducing students to a range of interrelated topics that are fundamentally critical to success in service enterprises.