Wine by Design - 9781948908443

Wine by DesignSanta Barbara's Quest for Terroir\nAuthor(s): Victor W. Geraci\nFormat: Paperback\nPublisher: University of Nevada Press, United States\nImprint: University of Nevada Press\nISBN-13: 9781948908443, 978-1948908443\nSynopsis\nFrom its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a 'wine by design' model. In this process farmers, wine makers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism.\n\n As the American demand for premium wine-grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Sant.