Customer Relationship Management: How To Develop by Michael Pearce PAPERBACK

Customer Relationship Management: How To Develop and Execute a CRM Strategy\nby Michael Pearce\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Michael Pearce\nTitle: Customer Relationship Management: How To Develop and Execute a CRM Strategy\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Business Expert Press\nPublication year: 2021\nISBN-13: 9781953349644\nISBN-10: 1953349641\n\n------------------------------\nDescription\n------------------------------\nThe subject of the book is \u201CCustomer Relationship Management (CRM).\u201D The target audience is multi-layered:\n--Businesses of all types and sizes from SME\u2019s upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc.\n--MBA and masters\u2019 students and upper level graduates studyi.