Sports Marketing: A Global Approach to Theory and by Sean Ennis PAPERBACK

Sports MarketingA Global Approach to Theory and Practice\nAuthor(s): Sean Ennis\nFormat: Paperback\nPublisher: Springer Nature Switzerland AG, Switzerland\nImprint: Springer Nature Switzerland AG\nISBN-13: 9783030537395, 978-3030537395\nSynopsis\nSports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.\n\nThis textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry.\n\nTaking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the authors years of industry and teaching e.